Fractional CFO Services
Senior Financial Leadership Without the Full-Time CFO Cost
Growing businesses often reach a point where the accounting is getting done—but leadership needs more.
You need to know where cash is going, whether you're truly profitable, what is driving performance, what you can afford, and what decisions you should be making next.
A full-time CFO may not yet make economic sense.
That's where fractional financial leadership fits.
WAS provides experienced CFO-level financial leadership on a fractional basis—giving growing businesses access to the expertise, analysis, systems, and decision support they need without the cost and commitment of a full-time CFO.
Who Is This For?
Our fractional CFO services are designed for owner-led and growing businesses that have outgrown basic accounting but aren't ready for a full-time CFO.
This is particularly relevant when:
The business is growing faster than its financial systems
Cash flow is becoming harder to predict
Leadership doesn't have confidence in the numbers
Major decisions are being made without adequate financial analysis
The owner or CEO is still acting as the de facto CFO
Financial reporting is backward-looking rather than decision-oriented
The business needs better forecasting, KPIs, or financial planning
You're preparing for financing, expansion, acquisition, or another significant transition
You don't necessarily need a full-time CFO.
You may need CFO-level thinking.
What Your Fractional CFO Does
As your fractional CFO, I become an active member of your leadership team—not simply an outside consultant who sends you a report at month-end.
Depending on your needs, that can include:
Cash Flow & Financial Planning
Cash flow modeling and forecasting
Scenario and sensitivity analysis
Budgeting and financial planning
Budget vs. actual analysis
Working-capital management
Management Reporting & Decision Support
KPI dashboards and management reporting
Board-ready financial reporting
Investor and lender reporting
Profitability analysis
Financial analysis for major business decisions
Financial Systems & Infrastructure
ERP and accounting-system selection
Implementation and systems integration
Chart-of-accounts design
Financial close processes
Workflow automation
Financial controls and processes
Strategic Financial Leadership
Strategic financial planning
Business-plan development
Financing and banking support
Covenant and lender reporting
Major investment and hiring analysis
M&A financial due diligence
Accounting & Compliance Oversight
Oversight of accounting operations
Sales-tax and payroll compliance processes
Coordination with accountants, tax professionals, and other advisors
Ensuring leadership receives timely and reliable financial information
How We Work
Fractional CFO support is not about taking over every accounting task.
It's about making sure someone is looking at the business through a financial leadership lens.
We work with you to:
Understand where you are
→ Identify what matters most
→ Build the financial visibility you need
→ Evaluate what's ahead
→ Make better decisions
This is where the WAS methodology comes into play.
Your engagement can incorporate the Financial Reality Assessment, Financial Confidence Scorecard, and the priorities identified from that assessment to determine where financial leadership will have the greatest impact.
